Orange becomes main sponsor of Royale Union Saint‑Gilloise: a partnership built on shared values and a shared love for football

Orange Belgium is proud to announce its partnership with Royale Union Saint‑Gilloise, stepping in as the club’s main sponsor, bringing together two strong and like‑minded partners. The collaboration strengthens Orange’s presence in Belgian football and brings fans closer to the game, whether they are in the stadium or following the action online.

Shared ambition, shared energy

Orange and Union are a natural fit. As a Brussels club with a rich heritage, a solid track record, and a diverse, highly engaged fanbase, Union perfectly embodies the passionate spirit of today’s Belgian football landscape. Orange brings its digital strength to this story, combining the club's sporting excellence with fast and reliable networks, seamless streaming, and innovative tools required to power a modern fan experience.

Sport brings people together across backgrounds and generations, just as technology connects them. By ensuring supporters can reliably follow, share, and enjoy every matchday or stay connected on the go, this partnership builds a deeper connection with the communities and fans who remain at the heart of the club.

A partnership rooted in connection and football passion

Xavier Pichon, Chief Executive Officer at Orange Belgium: “We are a proud and loyal partner of Union since August 2022 ​ and continue to be so for the next three years to come. This partnership reflects exactly who we are: ambitious, connected, and committed to delivering meaningful value to our customers and partners. Union embodies authenticity, passion, and a leadership spirit, values that resonate strongly with Orange. Together, we will elevate the fan experience and bring people even closer to what they love most.”

Philippe Bormans, Chief Executive Officer Royale Union Saint-Gilloise: “We are extremely proud to welcome Orange as the new main partner of Royale Union Saint-Gilloise. This partnership brings together two strong, ambitious brands that are deeply rooted in the Belgian landscape. We share the same commitment to innovation, closeness with our communities, and passion in the experience we offer to our supporters and partners. This collaboration marks another important milestone in the club’s development, and we are looking forward to building this journey together over the long term.”

Ingrid Moriau

Corporate External Communication Manager

 

Share

Get updates in your mailbox

By clicking "Subscribe" I confirm I have read and agree to the Privacy Policy.

About Orange Belgium

 

Orange Belgium is one of the major telecommunication operators on the Belgian market, with revenues of 962.7 million euros, 3.5 million mobile customers and more than 1 million fixed broadband customers on 30 June 2025, and in Luxembourg, via its subsidiary Orange Communications Luxembourg. Thanks to its own fixed and mobile networks, Orange Belgium offers both residential and business customers fixed and mobile connectivity services and convergent offerings (internet, telephony, television, including original TV content: Be tv, VOOsport, etc.). As a responsible operator, Orange Belgium invests to reduce its ecological footprint and promote sustainable and inclusive digital practices. Orange Belgium is also a wholesale operator, offering its partners access to its infrastructure as well as a broad portfolio of connectivity and mobility services, including offerings based on Big Data and the Internet of Things (IoT). 

Orange Belgium is a subsidiary of the Orange Group, present in 26 countries with a total customer base of 300 million customers worldwide on 30 June 2025. Orange is also a leading provider of global IT and telecommunication services to multinational companies under the brand Orange Business. 

Orange Belgium is listed on the Brussels Stock Exchange (OBEL). 

For more information, on the internet and on your mobile: corporate.orange.be, www.orange.be or follow us on X: @pressOrangeBe 

Orange and any other Orange product or service names included in this material are trademarks of Orange or Orange Brand Services Limited. 

Press contact
Ingrid Moriau – ingrid.moriau@orange.com +32 (0) 495 90 90 48  
Anne-Sophie Dekeyser – anne-sophie.dekeyser@orange.com +32 (0) 473 97 51 98

 

Contact

Bourgetlaan 3 1140 Brussels

press@orange.be

corporate.orange.be