Orange becomes main sponsor of the Belgian Lions, Belgian Cats and the Pro Basketball League

As from today Orange becomes the proud main sponsor of the national basketball teams, the Belgian Lions, the Belgian Cats and the Pro-league, the national top level championship.

In order to continue the establishment of the brand in Belgium, Orange partners up with the governing bodies of basketball in Belgium. Thanks to this collaboration, Orange sponsors as from today the highest basketball level of the country:

  • The 2 national teams, Belgian Lions (men) and Belgian Cats (women)

  • The Pro Basketball League, the competition between the 10 best basket-ball teams of Belgium

Cristina Zanchi, Chief Consumer Officer, reacts: “We are very excited to become part of the Belgian basketball family. This sponsoring deal will help us to reinforce our brand awareness. Basketball is the number 1 indoor team sport in Belgium with close to 100,000 affiliated members. It is played throughout the whole year inspiring men and women from all ages. So we look forward to offering our residential and business customers the opportunity to become part of these unique games and let them experience and enjoy Belgian basketball to the max thanks to Orange.”

An exciting basketball season in Orange

Tonight Orange will make its first appearance as sponsor of the Belgian Lions during the qualification games for EuroBasket 2017.

The Belgian Cats, with WNBA stars Ann Wauters and Emma Meesseman  have their sights set on a Eurobasket 2017 birth as well after a strong opening part of their qualifying campaign earlier this year.  

Orange will also be sponsor of the Pro Basketball League matches as from the start of the new competition on October 1.

Arthur Goethals, president  of the Pro Basketball League: "We are honored to partner up with Orange, bringing the dynamics and team effort of basketball together with a love brand as Orange is a guarantee for quality and expertise in the years to come."

More info on: www.basketbelgium.be , www.scoooreleague.be

Press contact Basket Belgium - Stefan Garaleas: +32 476 50 98 11

Share

Get updates in your mailbox

By clicking "Subscribe" I confirm I have read and agree to the Privacy Policy.

About Orange Belgium

 

Orange Belgium is one of the major telecommunication operators on the Belgian market, with revenues of 1993.7 million euros, 3.5 million mobile customers and more than 1 million fixed broadband customers on 31 December 2024, and in Luxembourg, via its subsidiary Orange Communications Luxembourg. Thanks to its own fixed and mobile networks, Orange Belgium offers both residential and business customers fixed and mobile connectivity services and convergent offerings (internet, telephony, television, including original TV content: Be tv, VOOsport, etc.). As a responsible operator, Orange Belgium invests to reduce its ecological footprint and promote sustainable and inclusive digital practices. Orange Belgium is also a wholesale operator, offering its partners access to its infrastructure as well as a broad portfolio of connectivity and mobility services, including offerings based on Big Data and the Internet of Things (IoT).

Orange Belgium is a subsidiary of the Orange Group, present in 26 countries with a total customer base of 291 million customers worldwide on 31 December 2024. Orange is also a leading provider of global IT and telecommunication services to multinational companies under the brand Orange Business.

Orange Belgium is listed on the Brussels Stock Exchange (OBEL).

For more information on the internet and on your mobile: corporate.orange.be, www.orange.be or follow us on X: @pressOrangeBe

Orange and any other Orange product or service names included in this material are trademarks of Orange or Orange Brand Services Limited.

Press contact
Sven Adams – sven.adams@orange.com +32 (0)486 36 47 22
press@orange.be

Contact

Bourgetlaan 3 1140 Brussels

press@orange.be

corporate.orange.be