Orange Belgium is in the starting blocks behind Team Belgium 

Orange Belgium, premium telco partner of Team Belgium, views the Olympic and Paralympic Games as an unparalleled opportunity to showcase its innovative capabilities and extensive connectivity. If you want to support our athletes – and the planet – in a meaningful way, Orange is here

In the run-up to the start of the Olympics, Orange Belgium launched the allconnected supporters platform where fans have already sent hundreds of messages directly to their favorite Belgian athletes. These messages are particularly personal, encouraging and motivating for our Belgian athletes and demonstrate the support and confidence of the #GoTeamBelgium supporters. The campaign also involves engagement on Orange Belgium's social networks, such as Instagram and Facebook, including video clips featuring testimonials from Team Belgium athletes sharing their experiences, goals, and emotions. These actions will continue throughout the Games, with new videos and a series dedicated to the Paralympic Games as well. 

During the Olympic Games, when you want to know more about those you support, Orange is here to inform you. Thanks to Orange Belgium's presence in the Middelkerke Olympic Village launched by, the COIB where up to 45.000 fans will be able to come together to support Team Belgium and experience the Games. Orange Belgium will be offering an immersive digital bike race with prizes to be won. In addition, talented influencer and content creator Tom Desplechin will be on hand to report from Paris on the women's basketball final and take charge of Orange Belgium's Instagram account. 

Orange Belgium is also taking advantage of the Olympic Games to encourage its customers to also be supporters of the planet by taking part in the MaREthon : a 42-day recycling race, offering everyone 21 euros per phone, or 42 euros for two phones, brought back to Orange shops. The goal is to collect and recycle 10,000 old mobile phones between 26 July and 5 September. As part of Orange's RE Programme, this action forms the meeting point between sports, fans, and environmental action. 

Finally, Orange Belgium will continue to connect Team Belgium athletes and fans after the Olympic and Paralympic Games with its Giga supporter’s initiative. Belgian professional athletes will surprise amateur sportsmen and women during their weekly sporting activities, as a thank you for their support during the Games and as a source of inspiration. These exchanges will be illustrated by a series of short and long-form video reports on Orange Belgium's social networks, focusing on 4 disciplines that open sport to all: Paralympic Sports, Hockey, Gymnastics and Basketball. ​ 

Isabelle Vanden Eede, Chief Brand, Communication & ESG Officer at Orange Belgium: “We are proud to support our Team Belgium athletes and to fulfil our role as a premium brand partner and responsible telco operator. Our goal is to connect all Belgian fans with Team Belgium athletes so that we can share and experience this fantastic sporting event together. This is why Orange is here.” 

Romain Bertrand

Press Relations Officer, Orange Belgium

Sven Adams

Senior Press Relations Officer, Orange Belgium

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About Orange Belgium

About Orange Belgium

Orange Belgium is one of the major telecommunication operators on the Belgian market, with revenues of 1,749 million euros in 2023 and over 3 million customers on 31 December 2023, and in Luxembourg, via its subsidiary Orange Communications Luxembourg. Thanks to its own fixed and mobile networks, Orange Belgium offers both residential and business customers fixed and mobile connectivity services and convergent offerings (internet, telephony, television, including original TV content: Be tv, VOOsport, etc.). As a responsible operator, Orange Belgium invests to reduce its ecological footprint and promote sustainable and inclusive digital practices. Orange Belgium is also a wholesale operator, offering its partners access to its infrastructure as well as a broad portfolio of connectivity and mobility services, including offerings based on Big Data and the Internet of Things (IoT).

Orange Belgium is a subsidiary of the Orange Group, present in 26 countries with a total customer base of 298 million customers worldwide on 31 December 2023. The Group is also a leading provider of global IT and telecommunication services to multinational companies under the brand Orange Business.

Orange Belgium is listed on the Brussels Stock Exchange (OBEL).

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Orange and any other Orange product or service names included in this material are trademarks of Orange or Orange Brand Services Limited.

Press contact
Sven Adams – sven.adams@orange.com +32 (0)486 36 47 22
press@orange.be

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