Orange Belgium launches its new generation of TV decoders for a reinvented TV experience with new features and integrated apps such as VRT NU, Auvio, VTM GO, RTL Play, Amazon Prime Video and Streamz
After reaching the major milestone of 400,000 convergent customers, Orange Belgium is now launching its new generation of TV decoders, based on Android TV and introducing several new features, such as the integration of native apps of content providers (such as Amazon Prime Video and Streamz), Chromecast capabilities or a new cloud-based multi-screen TV recording service.
Offering its customers the best possible experience: that’s the motto of Orange Belgium. After introducing the Jupiler Pro League and the Orange TV Lite option for cord-cutter customers, Orange Belgium goes one step further towards an ideal experience for its TV customers. How? With the launch of its brand-new TV decoder, which include several new features:
- Based on the Android TV ecosystem, the new interface allows direct access to the native applications of content providers such as VRT NU and RTBF Auvio, allowing customers to get direct access to the content they’re looking for. Some of these native apps are pre-installed, accessible and updated even without a Google account, for the best possible customer experience
- The box integrates a new, high-performance chipset that allows 4K content to be watched
- Because they work in the Android ecosystem, the new TV decoder also offers access to many different apps and games
- Thanks to the Google Assistant feature, the box can be voice controlled via a microphone in the remote controller
- The TV recording system has also changed and recorded programmes are stored in the Orange cloud, allowing customers from the same household to access them from any device, whether on TV or via the Orange TV Plus app (smartphones, tablet, app)
To even further strengthen its value proposition, the launch of the new TV decoder comes with extra content advantages: thanks to a partnership with Streamz, customers will be able to enjoy the entire catalogue of this streaming service for a period of 3 months, free of charge.
As a responsible operator, Orange Belgium has also striven to make its new device as sustainable as possible. The box and remote are therefore eco-friendly, energy-efficient and produced from recycled and/or recyclable materials.
Christophe Dujardin, Chief Consumer Officer of Orange Belgium: “This new-generation TV decoder is not only the launch of a new device, it is a major revamp of the way we provide content to our customers. Thanks to the integration of native applications and other features, we are really giving them control over their consumption and making new, innovative experiences possible. By offering a platform to several (and even local) content providers, we also support diversity of production and expand the variety of experiences available to our customers.”