Orange launches new prepaid portfolio
Orange launches 3 new prepaid tariff plans to better meet the evolving needs of today’s customers. The mobile market is demonstrating an increasing demand for mobile data services, while voice and SMS services remain relatively robust. With this new prepaid portfolio Orange wants to answer the connectivity needs of each prepaid consumers: the (uber)digitals, the low data users and the voice users.
|
|
TEMPO GIGA Web Only (former Internet on Mobile) |
TEMPO TOUCH |
TEMPO EASY |
|
10€ (reload) |
Credit = 33min calls Bonus: 750MB, 500 SMS |
Credit = 40min calls Bonus: 100MB, unlimited SMS |
Credit = 100 min calls or 100 SMS or 100 MB |
|
15€ (activation/reload) |
Credit = 50min calls Bonus: 4GB, 4000 SMS |
Credit = 60min calls Bonus: 1GB, 500MB Facebook & Twitter, unlimited SMS |
Credit = 150 min calls or 150 SMS or 150 MB |
|
20€ (reload) |
Credit = 66min calls Bonus: 5GB, 5000 SMS |
Credit = 80min calls Bonus: 1.5GB, 500MB Facebook & Twitter, unlimited SMS |
Credit = 200 min calls or 200 SMS or 200 MB |
Reloads of 5€ and 50€ are also available.
The credit is valid for 12 months and bonuses are valid for 31 days.
Cristina Zanchi, Chief Consumer Officer, explains: “Prepaid customers prefer prepaid above postpaid tariff plans for 3 main reasons: light usage, cost control and freedom. With the new prepaid tariff plans Tempo Giga and Tempo Touch, we will definitely please the (uber)digital youngsters who are data crazy but reluctant to sign a contract. The voice lovers & very low data users will be pleased by Tempo Easy, which is the simplest tariff plan of the portfolio: 1 single price for all types of usage: 0.10€ per minute, SMS and MB.” As for the names given to the new tariff plans, Zanchi notes: “Tempo was the first prepaid card in Europe. Mobistar launched it in 1996, creating a whole new product category, a milestone in telecom history. The name is still carved in the memory of many customers in Belgium as market research demonstrates.”
Current Dolphin and Kangaroo prepaid customers will remain on their tariff plans, but of course they can switch to the new tariff plans whenever they wish. For ‘Internet on Mobile’ customers, only the name of their tariff plan is changing (Tempo Giga); they will continue to enjoy the same advantages.
Orange today has 788,600 customers who enjoy a prepaid tariff plan.
More info on our website: www.orange.be/prepaid
1617 becomes Maghreb Mobile
The international prepaid offer 1617 tariff plan has been remodelled and renamed Maghreb Mobile. The Maghreb Mobile prepaid card allows customers to call to Morocco, Algeria and Tunisia as from 0.01€/min. A simple reload of 5€ already contains 15 call minutes and 50 SMS to all networks in Belgium. As of 10€ reload customers receive unlimited call duration to all networks in Belgium and unlimited SMS to all networks in Belgium. Mobile data is covered in an option: 5€ = 1GB.
A set-up call fee of 0.22€ is applicable for all (inter)national calls.
More info on: www.orange.be/Maghrebmobile