Orange main sponsor of the Belgian Lions, Belgian Cats and the Pro Basketball League

Orange extends its cooperation and remains the proud main sponsor of the national basketball teams, the Belgian Lions, the Belgian Cats, and the Pro Basketball League, the Belgian professional basketball league.

In order to further establish the Orange brand in Belgium, the telecom operator partnered up last year with the governing bodies of basketball in Belgium. Since last summer, Orange has been sponsoring the highest level of basketball in this country through this collaboration, and will continue to do so next year:

  • The 2 national teams, Belgian Lions (men) and Belgian Cats (women)
  • The Pro Basketball League, the competition between Belgium’s 10 best basketball teams

Cristina Zanchi, Chief Consumer Officer, reacts: "This collaboration helps us strengthen our brand awareness since basketball is the no. 1 indoor team sport with nearly 100,000 affiliated members. Basketball is played throughout the year, and inspires both men and women of all ages. Thanks to this partnership, Orange offers our residential and business customers an incredible opportunity to attend these unique games and to live this experience together with our basketball boys and girls."

An exciting basketball season in Orange

And this will be an exciting year for the Belgian basketball world. The Belgian Cats, with WNBA stars Ann Wauters and Emma Meesseman made history last Sunday by winning the bronze medal at the European Championships, after losing the semi-finals against vice world champion and vice Olympic champion Spain. And soon the preparation matches of the Belgian Lions start with the EC 2017 coming up next. Proud sponsor Orange and its many basketball fans are looking forward to cheer the Belgian players all the way to the top.

Arthur Goethals, president of the Pro Basketball League, adds: "We are honoured that the collaboration with Orange was extended. It's nice to see both parties boosting each other’s dynamics and the basketball world by partnering up with a brand like Orange, which guarantees quality and expertise."

More info on: www.basketbelgium.be,  www.euromillionsleague.be

 

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About Orange Belgium

 

Orange Belgium is one of the major telecommunication operators on the Belgian market, with revenues of 1993.7 million euros, 3.5 million mobile customers and more than 1 million fixed broadband customers on 31 December 2024, and in Luxembourg, via its subsidiary Orange Communications Luxembourg. Thanks to its own fixed and mobile networks, Orange Belgium offers both residential and business customers fixed and mobile connectivity services and convergent offerings (internet, telephony, television, including original TV content: Be tv, VOOsport, etc.). As a responsible operator, Orange Belgium invests to reduce its ecological footprint and promote sustainable and inclusive digital practices. Orange Belgium is also a wholesale operator, offering its partners access to its infrastructure as well as a broad portfolio of connectivity and mobility services, including offerings based on Big Data and the Internet of Things (IoT).

Orange Belgium is a subsidiary of the Orange Group, present in 26 countries with a total customer base of 291 million customers worldwide on 31 December 2024. Orange is also a leading provider of global IT and telecommunication services to multinational companies under the brand Orange Business.

Orange Belgium is listed on the Brussels Stock Exchange (OBEL).

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Orange and any other Orange product or service names included in this material are trademarks of Orange or Orange Brand Services Limited.

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