Orange Thank You loyalty program boosted with exclusive avant-premières of summer blockbuster Valerian and the City of a Thousand Planets

The Orange group announced earlier a new partnership spanning co-investment, co-marketing and sponsorship for the launch of Luc Besson’s highly anticipated summer blockbuster: Valerian and the City of a Thousand Planets. It includes sponsorship rights across Europe, Africa and the Middle East. In Belgium the movie will be distributed as from July 26, 2017. Thanks to this sponsorship, in Belgium, all residential Orange customers will be given the opportunity to win tickets for 1 of the 5 exclusive avant-premieres in Kinepolis Brussels, Gent, Antwerp, Liège and in Pathé Charleroi on 25/07 as part of the Orange Thank You loyalty program. Orange secured 2.800 seats for its customers that day so they will be enjoying Valerian before the official release on July 26.

Cristina Zanchi, Chief Consumer Officer of Orange Belgium reacts: “The Orange Thank You program is our way to thank our customers for their loyalty and we love to do that by surprising them with events and rewards: not only by offering them free data bundles, beauty products, books and magazines , for instance… but also with exclusive concerts and events totally dedicated to Orange customers. Within this context, cinema occupies a very important position as 80% of our customers indicate movie tickets as their most favourable gift. Therefore, as from 3 months loyalty, we  offer an extra movie ticket when you buy 1 on Tuesdays to  let customers enjoy the greatest movies at the theatre, a gift many of our customers highly appreciate. Thanks to this global partnership with director Luc Besson, we are delighted we can give our customers the possibility to win tickets for the avant-premières of blockbuster Valerian, including a VIP package for a trip to Los Angeles and Paris to experience a real red carpet premiere.

As from today, Orange customers will be invited via SMS and mail to participate on the contest to win tickets. All info on the contest will be presented on: www.orangethankyou.be

A global advertising campaign about Orange and film is now running on TV.

 

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About Orange Belgium

 

Orange Belgium is one of the major telecommunication operators on the Belgian market, with revenues of 1,749 million euros in 2023 and over 3 million customers on 31 December 2023, and in Luxembourg, via its subsidiary Orange Communications Luxembourg. Thanks to its own fixed and mobile networks, Orange Belgium offers both residential and business customers fixed and mobile connectivity services and convergent offerings (internet, telephony, television, including original TV content: Be tv, VOOsport, etc.). As a responsible operator, Orange Belgium invests to reduce its ecological footprint and promote sustainable and inclusive digital practices. Orange Belgium is also a wholesale operator, offering its partners access to its infrastructure as well as a broad portfolio of connectivity and mobility services, including offerings based on Big Data and the Internet of Things (IoT).

Orange Belgium is a subsidiary of the Orange Group, present in 26 countries with a total customer base of 298 million customers worldwide on 31 December 2023. The Group is also a leading provider of global IT and telecommunication services to multinational companies under the brand Orange Business.

Orange Belgium is listed on the Brussels Stock Exchange (OBEL).

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