This holiday Orange is installing the world's largest claw machine to hand out extra presents

Between 9th and 30th December 2017, Orange Belgium is handing out presents on the Meir in Antwerp with the world's largest claw machine. There are hundreds of prizes to be won: from high-end smartphones and smartwatches to drones and Bongo gift vouchers. Everyone who buys a phone or signs a mobile subscription in the Orange shop (Meir 10, 2000 Antwerp) can have a go with the gigantic claw arm to try and bag an extra gift.

Orange customers will enjoy loads more #ChristmasFever this festive season

The claw machine is 18 metres long, 7 metres high and is controlled remotely. Players steer the claw arm from left to right, from above to below, and try to close the claw at the right moment. If a player manages to grab a present, he or she will get a number to enter onto a display, which starts a countdown on the big screen. At the end of the countdown, the screen reveals what prize the lucky winner will take home.

Last year, Orange kicked off the festive season with a gigantic roll of wrapping paper attached to Antwerp Tower. Thousands of shoppers used the specially designed wrapping paper to wrap presents to their heart's content. This year, once again, no expense or effort is being spared to start the festive season with a bang and give Orange customers the chance to surprise their nearest and dearest with an extra gift.

Pop Media is taking care of the claw machine, which is a hefty piece of inventiveness and technical ingenuity. The whole machine will be put up in just two days.

The Orange claw machine is dishing out presents from 9th to 30th December, on Saturdays (from 12 noon till 6pm) and Sundays (from 12 noon till 5pm).

#OrangeChristmasFever

Annelore Marynissen

Press Relations Officer, Orange

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About Orange Belgium

 

Orange Belgium is one of the major telecommunication operators on the Belgian market, with revenues of 1993.7 million euros, 3.5 million mobile customers and more than 1 million fixed broadband customers on 31 December 2024, and in Luxembourg, via its subsidiary Orange Communications Luxembourg. Thanks to its own fixed and mobile networks, Orange Belgium offers both residential and business customers fixed and mobile connectivity services and convergent offerings (internet, telephony, television, including original TV content: Be tv, VOOsport, etc.). As a responsible operator, Orange Belgium invests to reduce its ecological footprint and promote sustainable and inclusive digital practices. Orange Belgium is also a wholesale operator, offering its partners access to its infrastructure as well as a broad portfolio of connectivity and mobility services, including offerings based on Big Data and the Internet of Things (IoT).

Orange Belgium is a subsidiary of the Orange Group, present in 26 countries with a total customer base of 291 million customers worldwide on 31 December 2024. Orange is also a leading provider of global IT and telecommunication services to multinational companies under the brand Orange Business.

Orange Belgium is listed on the Brussels Stock Exchange (OBEL).

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Orange and any other Orange product or service names included in this material are trademarks of Orange or Orange Brand Services Limited.

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