To meet its customer experience excellence ambition, Orange Belgium’s digital b-brand hey! creates even more value for its customers by doubling its mobile data

In the light of Orange Belgium’s "Lead the Future" strategy, defined by a Customer Experience Excellence in different complementary retail segments, the telecom operator continues to develop and improve its value propositions. With its b-brand hey!, Orange Belgium is focusing on an efficient digital servicing with appealing and evolutive offers. hey! customers receive double the amount of mobile data to enjoy their digital life even more. This increase will be immediately available for existing and new hey! clients at no additional costs.

Even more data at the same price

Since its launch in September 2021, hey! Is answering the needs of digital savvy-customers by being a 100% digital brand based on generosity and a strong evolving commitment to its customers. Hey! Is aimed at those who love efficiency, getting things done in a few clicks, and the simplicity of a digital experience.

One of the brand’s main USP’s is the hey! boost loyalty program: every 3 months of the first subscription year, customers get a 25% increase in their data, resulting in a doubling of the available data after one year. Hey! increases this already generous offer and surprises its customers by doubling the data volumes. Customers can now choose from three subscription formulas: 2 GB (7 euros/month and 5 euros/month for the ones under 26 years), 20 GB (15 euros/month and 10 euros for the ones under 26 years) or 80 GB (25 euros/month and 20 euros for the ones under 26 years). Thanks to the hey! boost, these data volumes will increase to 4 GB, 40 GB and 160 GB after one year.

This change in the operator’s offers is also applied automatically to existing customers’ subscriptions without impacting the price. This means that if, for instance, customers have an ‘older’ 1 GB subscription, this will be upgraded to 2 GB. Their hey! boost will also be updated accordingly.

Christophe Dujardin, Chief Consumer Officer of Orange Belgium states: “hey! is clearly what we can call a next generation brand as it empowers our digital-savvy customers and organically evolves following their constant feedbacks, to always offer them the best fitting service, price and offers. That’s why we took advantage of hey!’s agile business model to double the data for all our customers.”

More info on heytelecom.be

 

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About Orange Belgium

 

Orange Belgium is one of the major telecommunication operators on the Belgian market, with revenues of 1993.7 million euros, 3.5 million mobile customers and more than 1 million fixed broadband customers on 31 December 2024, and in Luxembourg, via its subsidiary Orange Communications Luxembourg. Thanks to its own fixed and mobile networks, Orange Belgium offers both residential and business customers fixed and mobile connectivity services and convergent offerings (internet, telephony, television, including original TV content: Be tv, VOOsport, etc.). As a responsible operator, Orange Belgium invests to reduce its ecological footprint and promote sustainable and inclusive digital practices. Orange Belgium is also a wholesale operator, offering its partners access to its infrastructure as well as a broad portfolio of connectivity and mobility services, including offerings based on Big Data and the Internet of Things (IoT).

Orange Belgium is a subsidiary of the Orange Group, present in 26 countries with a total customer base of 291 million customers worldwide on 31 December 2024. Orange is also a leading provider of global IT and telecommunication services to multinational companies under the brand Orange Business.

Orange Belgium is listed on the Brussels Stock Exchange (OBEL).

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